Transforming the daily children's vitamin

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CRAFTED FOR LASTING HEALTH

We've analyzed diets and genetics to determine the best options for children of all ages.

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ESSENTIALS VITAMINS

Fortified with 17+ essential vitamins, and free from added sugar and gummy additives.

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FUN WITH VITAMINS

Our bottle is shaped like a building block; its stackable, reusable, and turns into a fun toy once the vitamins are gone.

Zero Sugar. Zero Artificial Flavor. Zero Dye.

Using only the highest quality ingredients on the market.

Lets help kids grow UpRight!