We are Chris and Deon, two new dads who discovered a shared frustration while navigating the world of parenting. As we both searched for the best nutrition options for our kids, we quickly realized that the market was flooded with multivitamins packed with sugar, artificial flavors, and gummy forms that resembled candy more than actual health supplements.

Determined to find a solution, we decided to take matters into our own hands. We set out to create a kids' multivitamin that prioritizes health without compromising on taste or quality. Our vision was simple: to develop a clean, healthy multivitamin that is sugar-free, gummy-free, and free from artificial additives.

After months of research and development, countless trials, and a commitment to using only the best natural ingredients, we proudly launched Upright Nutrition. Our vitamins are designed to support your child's growth and development while ensuring parents can trust what they're giving to their little ones.

But we didn’t stop at just formulating a superior product. We also designed a unique bottle that serves a dual purpose: once empty, it can be transformed into a fun and engaging building block for kids! This innovative design not only minimizes waste but also encourages creativity and play.